Derry, Northern Ireland | Specialist Hair Loss Clinic & Professional Academy
Founder and Specialist
Founder of iHobbs, Non Surgical Hair Replacement Specialist and Professional Educator.
Her professional authority comes from sustained specialist practice, methodology development and professional education. She works directly with women experiencing hair loss and leads both the iHobbs Hair Loss Clinic and iHobbs Academy in Derry, Northern Ireland.
Professional Practice
Sandra works directly with women experiencing different types and stages of hair loss. Her practice includes consultation, suitability assessment, designing and fitting non surgical hair replacement systems, and maintaining those systems over time.
Her experience has developed through both initial transformations and the long term realities that follow: maintenance, scalp care, comfort and responsible client support. That full picture is what informs the professional judgement she brings to every recommendation.
A Different Professional Foundation
Sandra studied Law with Human Resource Management and Social Work at the University of Ulster. These degrees form part of her wider professional formation, not Hair Loss qualifications.
That background informs the way she works: careful assessment before recommendation, clear and honest communication, professional boundaries, ethical practice and responsible education. These disciplines shape how iHobbs treats every client and every student.
Methods Developed Through Practice
Each of these methods was developed through direct professional practice, in response to problems observed in real client care and professional education.
01
Developed for women experiencing hair loss at the crown, where many existing approaches focus on concealment rather than considered integration with the natural hair.
A specialist non surgical system designed around suitability, integration and long term wear, informed directly by what real clients need beyond the first appointment.
02
Developed in response to the damage and discomfort that poorly considered extension application can cause to natural hair over time.
A professional extension method built around the condition of the natural hair and scalp, so that the finished result does not come at the cost of hair health.
03
Developed because a hair replacement system is not finished on fitting day. Comfort, scalp care and appearance all depend on what happens afterwards.
A structured approach to ongoing maintenance, scalp care and responsible client support across the life of a system.
Educator and Academy Leadership
Sandra is an accredited educator and has developed professional specialist training through iHobbs Academy, teaching the methods and standards her practice is built on.
Founder Led, Built to Last
Sandra establishes the philosophy, expertise and standards from which iHobbs operates. The organisation is being developed to carry those standards consistently across the Hair Loss Clinic, Hair and Extensions services and the Academy.
Her experience shapes how iHobbs works today, while the structure being built around it ensures the same standard of care and education can be delivered well into the future.
Your Next Step
Every iHobbs recommendation begins with an individual consultation, where suitability is assessed professionally before any service is suggested.
Before booking, please review our Booking & Cancellation Policy and Hair Loss Client Terms.
