Specialist Hair Loss Clinic · Derry, Northern Ireland
Hair loss is personal. The advice you receive should be professional.
Specialist non surgical hair replacement for women experiencing thinning and hair loss. Every recommendation begins with understanding your hair, your needs and what is appropriate for you.


You are seen. You are heard.
Hair loss can affect far more than your hair.
Changes to your hair can affect confidence, identity and how you feel about yourself. At iHobbs, we begin by listening. Your consultation gives us the opportunity to understand your hair, your concerns, your lifestyle and what you hope to achieve before any solution is recommended.

Real iHobbs Results
Real women. Real transformations.
Every result begins with an individual assessment and a solution selected for the woman wearing it.
“I forget I have a hair system. It just feels like part of me now, like it’s my own hair. I honestly don’t know how I lived without it for so long. It has changed my life in a way I never thought was possible.”
Why iHobbs
What matters is how the work is done.
- Suitability before recommendation
We do not begin with a system or service and try to make the client fit it.
We first consider suitability, expectations and the practical commitment involved. If we do not believe an option is appropriate, we are prepared to say so.
- Maintenance explained before commitment
The first appointment is only part of the decision.
Where a service requires ongoing maintenance, refitting or particular home care, that commitment should be understood before you proceed, not discovered afterwards.
- Results represented honestly
Our work should be able to speak for itself.
Client transformations are shown as genuine evidence of our work. We do not alter hair density or manipulate before and after imagery to make a result appear more dramatic than it was.
- Professional responsibility
Knowing how to perform a technique is not enough.
Professional practice also requires judgement, appropriate boundaries and knowing when not to proceed. The same principle carries into iHobbs Academy, where technical skill is taught alongside the responsibility that comes with offering specialist services to other people.
Hair & Extensions
Beautiful hair. Applied with the same care we bring to hair loss.
Premium hair extensions and professional hair services for women who want more volume, length or simply beautifully maintained hair.
From our signature Silent Weaves™ to Nano extensions and professional styling, every service is approached with consideration for the health and integrity of your natural hair.


iHobbs Academy
Learn the technique. Understand the responsibility.

Training should prepare you to make professional decisions, not simply repeat a set of steps.
Good training should teach you more than how to complete a technique. It should help you understand who the service may be suitable for, when it may not be appropriate, how to work responsibly and what good professional practice looks like once the training is over.
iHobbs Academy brings that approach to specialist education in non surgical hair replacement, hair extensions and professional development, drawing on the standards and practical experience behind the work carried out at iHobbs.
- Hair Loss & Hair Replacement
- Specialist education in non surgical hair replacement methods and professional practice.
- Hair Extensions
- Technical training in specialist extension methods with attention to suitability, application and responsible practice.
- Professional Development
- Training designed to support the development of practical and professional capability beyond an individual technique.

Founder & Specialist
The experience behind iHobbs.
iHobbs was founded by Sandra Atoge, a Non Surgical Hair Replacement Specialist and professional educator whose work centres on women experiencing hair loss and the professionals who want to serve them well.
Her approach has been shaped by years of working directly with clients, fitting and maintaining hair replacement systems, and teaching the techniques behind specialist hair services. That experience has also reinforced something Sandra considers fundamental: knowing how to perform a technique is only part of professional practice. Knowing who it is appropriate for, explaining the commitment honestly and recognising when not to proceed matter just as much.
Those principles now sit behind the way iHobbs works with clients and the way professionals are taught through iHobbs Academy.
Your Next Step
Where would you like to go from here?
Whether you are looking for help with hair loss, professional hair services or specialist training, you can continue with the part of iHobbs that is relevant to you.
Considering non surgical hair replacement?
You do not need to know which system may be appropriate before you come to us. That is what the consultation is for.
Looking for a hair or extension appointment?
Explore our hairdressing, specialist extension and keratin services, or go directly to booking if you already know what you need.
Looking for professional training?
Explore the Academy, compare the available training and understand the relevant course before deciding whether to enrol or apply.